by Ray L Perry
Article marketing is a great way to direct new customers to your website. It's inexpensive, too.
Article marketing does not require a big investment on your part. Still, it is a powerful marketing tool. Potential customers read well written articles whose topics attract them to your company. The resource box, which is usually the last paragraph of an article, is a great place to include links. These will send interested readers directly to your website where they can make a purchase or learn more about the topic of the article.
Article marketing is a great way to increase your sales because it attracts motivated customers to your site. You know that a person who arrives at your company's site by means of a link in one of your articles is interested in what you are selling. People who have read your article and then decide to visit your site tend to make purchases more often than other casual visitors.
In order to make article marketing a success, you will need to regularly produce new articles. You also should ensure that your readers see you as an expert on the article's topic. You need to produce articles that cover several different topics that your potential customers will be interested in and that relate to your company. Think about what keywords to use in your articles based off of web searches that would likely lead people to products you sell. When you upload your articles to online magazines, make sure that you have not plagiarized any part of them. Some article directories ban authors who are caught plagiarizing and your articles will be checked. To really attract readers, write interesting, unique articles with titles that draw them in.
Most professionals do not buy anything until they have done their research. You can appeal to this type of customer through article marketing. Your articles will aid readers in their research and will also present a link to your company's website in the resource box. When you help potential customers inform themselves, they trust you and feel more comfortable doing business with you.
Article marketing can be added to any marketing budget. Articles are fairly short, as little as 400 words, and can be written by anyone who is skilled at writing. Alternatively, article marketing can be outsourced for very reasonable rates. The best part is that you don't have to pay for every individual lead you get. The sales increase in exchange for a relatively low investment can be immeasurable.
About the Author:
Learn more about article marketing by visiting Ray Perry's website. You can find lots of great information on marketing fundamentals and see what MarketBlazer can do for you.
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